Blog

Insights

How to maximize your marketing dollars in a down market

Consumer sentiment continues to remain volatile while inflation puts pressure on discretionary spending. Businesses tend to cut costs when this happens, and merchants (and consumers) look for ways to save. The first thing merchants typically cut is marketing expenditure. However, marketing during a down market can offer tremendous growth opportunities while your competitors cut back. […]

See more

Insights

Driving consumer centricity with card-linked offer structures

Figg developed three unique offer structures that increase consumer reward opportunities and program engagement. Learn more about how this framework enables Figg’s publishers to connect with consumers at all levels of engagement- from surprise and delight moments where a consumer can earn simply by using their linked card to redeeming deep discounts by ‘boosting’ an offer before shopping. 

See more

Insights

Harnessing the power of FOMO

Introducing Figg’s new FOMO messaging functionality. Now Figg publishers can notify users who missed the opportunity to earn a cash-back reward.

See more