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Insights

Driving consumer centricity with card-linked offer structures

Figg developed three unique offer structures that increase consumer reward opportunities and program engagement. Learn more about how this framework enables Figg’s publishers to connect with consumers at all levels of engagement- from surprise and delight moments where a consumer can earn simply by using their linked card to redeeming deep discounts by ‘boosting’ an offer before shopping. 

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Insights

Harnessing the power of FOMO

Introducing Figg’s new FOMO messaging functionality. Now Figg publishers can notify users who missed the opportunity to earn a cash-back reward.

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Insights

Action vs. intent: optimizing media in a cookie-less world

Google announced earlier last year that they will be removing the use of third-party cookies in the start of 2022. Third-party cookies are a driving force behind many aspects of programmatic and digital advertising so what is next for brands whose marketing strategies rely on them?

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