Harnessing the power of FOMO

According to our beloved Wikipedia, Fear of missing out (FOMO) is the feeling of apprehension that one is either not in the know or missing out on information, events, experiences, or life decisions that could make one’s life better.

In our world, what could be better than more cash in your pocket? That’s why this month we announced the public launch of our new FOMO messaging functionality. Now Figg publishers can notify users who missed the opportunity to earn a cash-back reward. Through API enhancements, Figg is able to inform publishers when a user redeems an offer that could have been boosted, increasing awareness of offers and ultimately driving program engagement.

How it works

Through two new API fields, Figg is able to notify publishers of both the “potential award” and “actual award” associated with each offer redeemed by a user. With this data, publishers can develop real-time notifications informing users of missed earning opportunities.

At Figg, we strive to provide consumers an offer for every purchase. To maximize relevant offer content available to consumers, we have developed three unique offer structures: automatically on, boosted offers and click to activate.  With automatically on and boosted offers, users can earn without needing to add or activate an offer- it’s a great way for publishers to seamlessly reward their users for having their card product or linking their favorite card to the publisher’s program. Our new FOMO messaging functionality enables publishers, who have users that earn via boosted offers, to send notifications when a transaction is made that could have earned a reward.

A powerful tool

No one wants to feel like they missed out on a great deal or opportunity. By leveraging the influence of FOMO, Figg publishers can drive increased awareness for their program and ultimately more transactions, resulting in more rewards for their users.

 

Are you a bank, financial institution or retailer interested in becoming a publisher of card-linked offers through Figg? Contact us today to schedule a demo of our platform.


Insights

Driving consumer centricity with card-linked offer structures

Figg developed three unique offer structures that increase consumer reward opportunities and program engagement. Learn more about how this framework enables Figg’s publishers to connect with consumers at all levels of engagement- from surprise and delight moments where a consumer can earn simply by using their linked card to redeeming deep discounts by ‘boosting’ an offer before shopping. 

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