Lauren Wischhusen, Campaign Operations Manager

Figgs’ Employee Spotlight series highlights a different employee every month, offering an inside look into our company culture and the talented individuals who make up our team.

This month’s Employee Spotlight features Campaign Operations Manager, Lauren Wischhusen. From set up to launch, Lauren plays a lead role in the implementation of our clients campaigns and success throughout their lifecycle. She’s been working with Figg for just over a year and collaborates closely with the Product, Marketing and Customer Success teams. One of Lauren’s favorite parts of her day-to-day is seeing how card-linked offers benefit both the advertiser and the publisher by creating a user experience that can’t be found anywhere else.

Lauren spends a lot of her time working in Salesforce managing campaign budgets, overseeing performance pacing and ensuring processes are running smoothly. She has worked particularly hard to successfully create comprehensive reports that can be easily used both internally and externally. This kind of reporting includes live merchant lists that offer our publishers visibility into campaign details so they can execute marketing materials accordingly. Automating processes such as these has helped Figg work more efficiently by creating a cohesive experience across the board.

Outside of the office, Lauren likes to keep her usual routine. If offered a surprise day off, she’d seize the day by waking up at an early hour to hit the gym then tackle her to-do list. As an avid planner, having time to make a list and organize her day would be key. Lauren has lived in the San Diego area for over 10 years and enjoys hiking, exploring downtown and trying new restaurants. During the pandemic, she adopted two puppies, Apollo and Rocky. Between the two little guys and her oldest dog, Spunky, Lauren stays busy playing with them outside and soaking up the quiet, snuggle time.

If Lauren were to retire tomorrow and money was not an issue, she would fill her days with international travel. To avoid the typical tourist attractions, she would make a point to really integrate herself into new cultures and spend 1-2 years per destination. Lauren would choose to work in exchange for a place to stay along her adventures. She would fuel her student mindedness by learning the local language, attending cultural events and submerging herself in new rituals and traditions. Once she gets a good feel for her surroundings, she’d pack up and head to her next landing place.

Overall, Lauren’s punctual personality and curiosity to learn how Figg can continue to streamline processes has helped our business grow and scale at a competitive rate. Keep it up, Lauren!