Case study
Revitalization of HawaiianMiles Marketplace cardmember transaction emails
Figg worked with Hawaiian Airlines to redesign cardmember emails for their HawaiianMiles Marketplace program driving increased engagement and offer usage.
Awareness is critical for driving engagement in card-linked offer programs. Figg drives program awareness by providing partners with analytics and marketing support to keep their programs top of mind for their consumers.
To better understand audiences, Figg provides bank and publisher partners with data insights on their cardholders based on historical spend. For one financial institution (FI) partner, transaction data showed that a specific Quick Service Restaurant (QSR) advertising partner had high purchase activity. Figg coordinated a multi-channel program awareness campaign featuring the QSR brand.
The campaign consisted of an email, push notification and social media post highlighting the popular QSR offer available to cardholders. The campaign was co-branded to align with our FI partner’s unique visual identity while also leveraging branded assets from the QSR. The email and push notification reached 4M+ cardholders targeted to the following three audiences:
- Cardholders with zero purchases in the last 12-months
- Cardholders zero purchases in the last 6-months
- Cardholders with 1+ purchases in the last 6-months
The email in the campaign had an open rate of 27.66%. Our FI partner’s program saw a daily increase of 115% in eligible QSR purchases from the campaign. Figg is focused on helping FI partners move their card product top-of-wallet by supporting targeted marketing campaigns of relevant card-linked offers.
If you’re a brand or advertiser looking to reach new audiences through card-linked offers, reach out to us today.