Card-linked offers enable consumers to receive a discount or cash back automatically when they pay with a debit or credit card that has been linked to an offer. Increasingly large national brands and SMBs are adopting the card-linking approach to connect online offers with in-store purchases.
Google announced earlier last year that they will be removing the use of third-party cookies in the start of 2022. Third-party cookies are a driving force behind many aspects of programmatic and digital advertising so what is next for brands whose marketing strategies rely on them?
Incremental revenue is a way to think about marketing in terms of dollars, not clicks. It turns traditional digital efforts — those that often push sign-ups and interactions — on their head to care about one of the most important business metrics: revenue.