Case study
Revitalization of HawaiianMiles Marketplace cardmember transaction emails
Figg worked with Hawaiian Airlines to redesign cardmember emails for their HawaiianMiles Marketplace program driving increased engagement and offer usage.
Incremental lift
119%
Return on ad spend
$7.22x
Market share shift
68%
With the online grocery sector continuing to grow as more consumers shift grocery spend online, leading retailers and grocers are responding with convenient pick-up and delivery services. As the online grocery space fills with competitive services all fighting for customers, acquiring and retaining new shoppers is paramount as the sector expands, especially as the pandemic further accelerates the adoption of online grocery shopping with consumers staying home.
Figg executed a campaign targeting card-linked ads to new customer prospects. Leveraging purchase data of 45 million cardholders, Figg served card-linked ads to consumers who had not previously purchased groceries from this retailer including those who were buying groceries online through competitors. The card-linked ad featured a 10% cash back offer to incentivize consumers to buy groceries online for the first time and was published across Figg’s financial institution partners to reach consumers through their mobile and online banking experiences. The campaign was supported by a dedicated email marketing campaign to promote the online grocery service and 10% cash back offer at no additional cost.
The campaign led to the acquisition of over two-hundred thousand new online grocery shoppers, fueled by 119% lift in conversions. Amongst the new shoppers, 47% completed at least one additional online grocery order within 60 days of their first purchase. Following the campaign, this online grocery retailer gained 68% market share amongst new shoppers who had previously not used their service to buy groceries online.
Figg worked with Hawaiian Airlines to redesign cardmember emails for their HawaiianMiles Marketplace program driving increased engagement and offer usage.
Statement Utilizing Figg’s card-linked platform, a leading thrift store retailer enhances brand awareness and drives customers to their 300 stores nationwide Overview The generation born between the years 1997 and 2012, more commonly known as ‘Gen Z’, is setting the trend for how people shop. “In just 2020 alone, more than 220 million consumers say […]
Figg partners with a financial service company to power their card-linked offer reward program.