Case study
Figg drives member enrollment for warehouse retail club and engagement for bank partner.
153% incremental lift for national retailer + 6% jump in consumer engagement from targeted card-linked campaign.
Incremental lift
119%
Return on ad spend
$7.22x
Market share shift
68%
With the online grocery sector continuing to grow as more consumers shift grocery spend online, leading retailers and grocers are responding with convenient pick-up and delivery services. As the online grocery space fills with competitive services all fighting for customers, acquiring and retaining new shoppers is paramount as the sector expands, especially as the pandemic further accelerates the adoption of online grocery shopping with consumers staying home.
Figg executed a campaign targeting card-linked ads to new customer prospects. Leveraging purchase data of 45 million cardholders, Figg served card-linked ads to consumers who had not previously purchased groceries from this retailer including those who were buying groceries online through competitors. The card-linked ad featured a 10% cash back offer to incentivize consumers to buy groceries online for the first time and was published across Figg’s financial institution partners to reach consumers through their mobile and online banking experiences. The campaign was supported by a dedicated email marketing campaign to promote the online grocery service and 10% cash back offer at no additional cost.
The campaign led to the acquisition of over two-hundred thousand new online grocery shoppers, fueled by 119% lift in conversions. Amongst the new shoppers, 47% completed at least one additional online grocery order within 60 days of their first purchase. Following the campaign, this online grocery retailer gained 68% market share amongst new shoppers who had previously not used their service to buy groceries online.
153% incremental lift for national retailer + 6% jump in consumer engagement from targeted card-linked campaign.
Figg partnered with a national QSR to drive awareness for their Limited Time Offer. The custom card-linked campaign not only exceeded ROIs goals but delivered repeat guest post-campaign.