With our love for card-linking and contactless payments on the rise, we decided to equip our team with tap to share digital business cards using NFC technology.
Let’s face it—business cards have needed an upgrade for some time. Over the last couple of years, especially since the start of this pandemic, consumers have pushed for more contactless options. For instance, we have seen a huge jump in financial institutions adding the ability to make contactless payments and card-linking.
“I’m a bit of a germaphobe. When I picked up a prescription they still wanted me to sign, and I’m, like, ‘yuck,'” said Debra Miles, chief financial officer at the $178 million-asset Astera Credit Union in Lansing, Mich. “And a lot of our members felt the same way. Suddenly the request for contactless rose.1
Contactless had suddenly jumped from the back burner, and became enough of a necessity, according to Chassidy Butler, a strategic consultant at CU Engage, citing research from Visa that found 79% of quick-serve chains, 77% of drug stores and 61% of grocery stores in the U.S. now accept contactless payments.1
Staying on-trend and knowing that employees were once again going to attend events like conferences and tradeshows, we looked into ways to update the way we transfer person-to-person contact information.
We found an emerging technology that allows us to share our contact information by equipping our team with tap to share contactless and card-linked business cards using NFC technology.
Near field communications (NFC) is a technology that allows two NFC-enabled devices to communicate when held in close proximity to each other. NFC technology makes payment or information transfers possible when consumers tap their NFC-enabled smartphones or NFC-enabled cards on NFC-accepted devices.2
Each member of our team set up their own online profile with information such as email, phone number, LinkedIn Profile, and even their favorite Spotify playlists. This allows everyone to have a tap-enabled plastic card or “dot” sticker. It also gives everyone a URL profile for those days when you forget your business card.
Contactless transfer of information, just another way we stay ahead of the curve.