Blog

Case study

TaxAct customer acquisition strategy drives incremental sales during tax season

TaxAct wanted to boost new customer adoption of their tax preparation software, while also improving brand loyalty with customers that filed with  TaxAct in past seasons. With the tax deadline date extended and uncertain marketplace conditions due to the pandemic, TaxAct and Figg partnered together and expeditiously created a strategic campaign to get in-market before the season ended.

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Insights

Action vs. intent: optimizing media in a cookie-less world

Google announced earlier last year that they will be removing the use of third-party cookies in the start of 2022. Third-party cookies are a driving force behind many aspects of programmatic and digital advertising so what is next for brands whose marketing strategies rely on them?

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Employee spotlight

George Lopez, Product Manager

George works closely with the engineering team to define product vision and prioritize product requirements to ensure Figg delivers to our clients.

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