Revenge spending is on the rise
Even amidst rising inflation rates, the “revenge spend” trend continues, creating major consumer spending and brand loyalty shifts.
Google announced earlier last year that they will be removing the use of third-party cookies in the start of 2022. Third-party cookies are a driving force behind many aspects of programmatic and digital advertising so what is next for brands whose marketing strategies rely on them?
Figg can provide the same consumer reach as a commercial during the Big Game at no extra cost to the advertiser. Learn how Figg can hyper-target audiences based on an advertiser’s unique needs and KPI’s in a way a television commercial cannot.
Consumer sentiment continues to remain volatile while inflation puts pressure on discretionary spending. Businesses tend to cut costs when this happens, and merchants (and consumers) look for ways to save. The first thing merchants typically cut is marketing expenditure. However, marketing during a down market can offer tremendous growth opportunities while your competitors cut back. […]