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Insights

Action vs. intent: optimizing media in a cookie-less world

Google announced earlier last year that they will be removing the use of third-party cookies in the start of 2022. Third-party cookies are a driving force behind many aspects of programmatic and digital advertising so what is next for brands whose marketing strategies rely on them?

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Employee spotlight

Lance Aharrah, Development Manager

Establishing company needs and brainstorming solutions with his team is the kind of collaboration that keeps Lance locked-in and focused on enhancing processes at Figg.

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Employee spotlight

Anu Bhatt, Data Scientist

Anu helps our team examine campaign results, identify patterns and trends within data sets and establish overall business needs.

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