Employee spotlight
Lauren Wischhusen, Campaign Operations Manager
From set up to launch, Lauren plays a lead role in the implementation of our clients campaigns and success throughout their lifecycle.
Insights
Revenge spending is on the rise
Even amidst rising inflation rates, the “revenge spend” trend continues, creating major consumer spending and brand loyalty shifts.
Insights
Action vs. intent: optimizing media in a cookie-less world
Google announced earlier last year that they will be removing the use of third-party cookies in the start of 2022. Third-party cookies are a driving force behind many aspects of programmatic and digital advertising so what is next for brands whose marketing strategies rely on them?
Employee spotlight
Maria Sanchez, Manager of National Advertising Partnerships
As the primary point-of-contact to our advertising partners, Maria goes above and beyond to build solid relationships, collect all the needed assets for campaign launch and deliver successful campaigns that are backed by performance data.
Employee spotlight
Sarina Panchani, Senior Manager of Campaign Operations
Sarina has worked on multiple projects that help streamline Figg’s campaign implementation process, enhance performance based on data and feedback, and manage budget for the benefit of our advertising partners.
Case study
Revitalization of HawaiianMiles Marketplace cardmember transaction emails
Figg worked with Hawaiian Airlines to redesign cardmember emails for their HawaiianMiles Marketplace program driving increased engagement and offer usage.