TaxAct wanted to boost new customer adoption of their tax preparation software, while also improving brand loyalty with customers that filed with TaxAct in past seasons. With the tax deadline date extended and uncertain marketplace conditions due to the pandemic, TaxAct and Figg partnered together and expeditiously created a strategic campaign to get in-market before the season ended.
Google announced earlier last year that they will be removing the use of third-party cookies in the start of 2022. Third-party cookies are a driving force behind many aspects of programmatic and digital advertising so what is next for brands whose marketing strategies rely on them?
Figg can provide the same consumer reach as a commercial during the Big Game at no extra cost to the advertiser. As a leading transaction-based digital advertising platform, Figg understands where, when, and how much consumers are spending at any given time and can hyper-target audiences based on an advertiser’s unique needs and KPI’s in a way a television commercial cannot.
Chris works closely with our product team to ensure our platform addresses the needs and expectations of our users.
George works closely with the engineering team to define product vision and prioritize product requirements to ensure Figg delivers to our clients.
With over 10 years of experience in the card-linking industry, Mike knows the ins and outs of Figg’s platform.
