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Action vs. intent: optimizing media in a cookie-less world

Google announced earlier last year that they will be removing the use of third-party cookies in the start of 2022. Third-party cookies are a driving force behind many aspects of programmatic and digital advertising so what is next for brands whose marketing strategies rely on them?

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Insights

How to maximize your marketing dollars in a down market

Consumer sentiment has fallen due to the economic impacts brought on by the pandemic.¹ When this happens, businesses tend to cut costs and consumers look for ways to save. One of the first things to go is typically marketing. However, marketing during a down market can offer tremendous growth opportunities while your competitors cut back.  […]

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