Google announced earlier last year that they will be removing the use of third-party cookies in the start of 2022. Third-party cookies are a driving force behind many aspects of programmatic and digital advertising so what is next for brands whose marketing strategies rely on them?
Alaina is fueled by making connections with our advertising partners that can be fostered into long-term relationships. The bedrock of her approach is providing continual support and strategies that advance their business.
For our March spotlight we are featuring Krista Skipper, one of our advertising partnership gurus. Krista’s social character works seamlessly with our clients when it comes to collaborating on goals, problem solving and proposing innovative ideas. She takes time to cater to the uniqueness of each of our clients, which helps our team to meet and exceed expectations.
This month we’re featuring Anita, who with great humor, lightness, and integrity, has been bringing positive energy to our clients and to our culture since 2008. Entering the card-linking industry in the Customer Service department, she keeps client-centric mindedness a top priority. Anita has since flourished to her current role, Senior Customer Success Manager.
153% incremental lift for national retailer + 6% jump in consumer engagement from targeted card-linked campaign.
A national QSR with over 7,000 locations leveraged Figg’s card-linked network to run a campaign driving awareness for a limited-time offer and incremental visitations to their restaurants.
