Employee spotlight
Bryan Parra, Senior Director of National Advertising Partnerships
With 10 years in the card-linking industry, Bryan brings wisdom, creativity and problem-solving skills to our team.
Unlock the power of transaction-based marketing with Figg’s unique card-linked platform. We’re media’s fast-growing advertising channel, enabling brands of all sizes to reach target audiences with precision and attribution for every dollar spent.
153% incremental lift for national retailer + 6% jump in consumer engagement from targeted card-linked campaign.
Unlock the power of transaction-based marketing with Figg’s unique card-linked platform. We’re media’s fast-growing advertising channel, enabling brands of all sizes to reach target audiences with precision and attribution for every dollar spent.
We built a platform where everybody wins. Our team brings decades of industry leadership, shared experiences across all facets of card-linking, and a commitment to deliver value through everyday transactions.
See our storyIncrease engagement with your cardholders and deliver additional value for your products.
Learn moreIncrease touch-points with your customers, fostering deeper connections.
Learn moreFigg is at the intersection of Fintech and Digital Advertising offering advertisers a data-driven marketing channel. Banks and publishers leverage this unique engagement platform to drive sustainable customer loyalty.
Advertisers, banks and publishers partner with Figg
Figg distributes advertiser offers across the Figg bank and publisher network
To earn, consumers shop at participating advertisers with linked cards
A percentage of each sale is shared with the consumer, bank or publisher and Figg
Consumers simply pay with a linked card at a participating merchant to earn cash-back or engage with offers for a deeper discount. Our consumer journey reduces friction, that drives sustained loyalty for our bank and publisher partners.
Advertisers leverage our transactional data from millions of cardholders, to know when, where and how consumers shop. We help advertisers target the right audience resulting in a compelling offer for consumers.
Banks and Publishers benefit from the largest mix of national and local merchant content to drive relevancy for consumers. We take a general contractor approach to aggregate the best advertiser offers direct from brands, agencies and through channel partners.
Figg partnered with a national QSR to drive awareness for their Limited Time Offer. The custom card-linked campaign not only exceeded ROIs goals but delivered repeat guest post-campaign.
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With 10 years in the card-linking industry, Bryan brings wisdom, creativity and problem-solving skills to our team.
Alaina is fueled by making connections with our advertising partners that can be fostered into long-term relationships. The bedrock of her approach is providing continual support and strategies that advance their business.
Google announced earlier last year that they will be removing the use of third-party cookies in the start of 2022. Third-party cookies are a driving force behind many aspects of programmatic and digital advertising so what is next for brands whose marketing strategies rely on them?